Playtech BGT Sports signs with independent bookmakers

Playtech BGT Sports (PBS) has agreed a series of commercial agreements with a number of independent bookmakers.

In recent months, the Playtech division has signed new deals with BG Bet, Wilf Gilbert, Victoria Gate Casino, Sean Graham and Star Sports Mayfair.

In addition, Corbett’s, Toals, Bet Sid, Toolan’s, GR8Odds and S&D have extended agreements with PBS, with the expanded contracts set to see average terminal density levels double in such shops.

John Pettit, managing director for UK, Ireland, Asia, and Australia at PBS, said: “The independent sector has shown it’s ready for the challenges it faces on the high street and embracing the latest in technology and retail trends is key to this.

“The various deals we have signed with new and existing operators alike prove that there is a hunger amongst independent operators to adapt and thrive in the space, offering their customers the increased range of betting opportunities they now expect.

“Our SSBTs are unmatched in the incremental revenue generated through in-play betting and an extensive choice of markets and sports, giving independent operators the competitive edge required to compete with the greater marketing spend of others.”

Last week, PBS also extended a retail-focused partnership with Coral.

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