Gaming solutions giant Playtech has agreed a deal to provide its various services and products to all brands under the GVC Holdings umbrella until 2025, including its US-facing ROAR Digital joint venture with MGM Resorts.
The agreement is an extension to the existing relationship between Playtech and GVC, with the expanded deal to cover the provision of services in both new and existing markets.
Playtech’s products and services will now be made available to all GVC brands, including those that were not covered under the previous arrangement.
GVC’s portfolio of bands includes the likes of Ladbrokes Coral, PartyPoker and bwin.
The two parties will also work together to integrate Playtech’s products and services onto the GVC platform so that they can be made available to the ROAR Digital, the US-facing joint venture between MGM and GVC.
In addition, the new deal will extend the agreement for Playtech BGT Sports to supply Ladbrokes Coral with software for its self-service betting terminals throughout Great Britain, the Republic of Ireland and Belgium.
“Even more of our customers will now be able to enjoy content from one of the world's leading suppliers of high-quality gaming product,” GVC CEO, Kenneth Alexander, said.
“At the same time the added flexibility around migration of technology platforms enables us to accelerate the integration of Ladbrokes Coral.”
Playtech CEO, Mor Weizer, added: “We are pleased to have reached a new agreement with GVC, which expands on the successful partnership we have established with Ladbrokes Coral over the last six years.
“This is testament to the strength of the Playtech proposition and we look forward to supporting GVC over the coming years.”
The deal comes after Playtech last week posted mixed results for 2018, with revenue up 54% year-on-year to €1.24bn (£1.06bn/$1.41bn), though growth was mainly down to the acquisition of Italian operator Snaitech.
Total B2C revenue grow to €593.2m, making it the largest single division of the business, with revenue up 744% from 2017.However, In contrast, the Playtech B2B division struggled, with total revenue down 14% to €566.0m.
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