Time to Market: Elantil’s answer to slow, outdated platforms

In an age of igaming innovation, outdated tech stacks are a common headache, leaving operators hamstrung as they bid to broaden their horizons.

Nowhere is this more apparent than in newly regulated jurisdictions, where a speedy launch is essential in securing a share of the market before it reaches saturation.

Such an approach has sometimes involved a trade-off in terms of quality, though, which is then difficult and costly to rectify against a backdrop of evolving regulations.

The resulting impact can be savage: irrevocably poor player experiences, high churn, higher-than-expected costs and lower efficiency – and, in some cases, compliance issues that can lead to further reputational damage and regulatory sanctions that hit the balance sheet.

Time to Market

However, Jonathan Gauci, the founder and chief executive officer of startup iGaming platform provider Elantil, insists that a modular approach can offer the flexibility to strike a balance between launching quickly and providing players with a quality product.

Elantil, which launched with its first client last September, has a “strategic backbone” comprising an Operations Management System, a Real-Time Data Platform, a Casino and Sportsbook Builder, and a Marketplace – and, importantly, a laser focus on speed and efficiency.

Elantil’s API-first, event-driven architecture is not just modular; it is built to slash time from deal to launch. The recent integration of Tequity, a prominent RGS and gaming tools provider, took less than two hours, setting a new internal benchmark and showing that Elantil’s target of delivering more quickly than anything else in the market is more than just an aspiration.

Thanks to Elantil’s platform design, operators can enter new regulated markets without digging deep into code.

Regulatory requirements, such as jurisdiction-specific limits, geoblocking, or compliance workflows, are all managed at the platform surface, rather than being buried in backend code. Operators simply toggle or configure the needed settings for each market, optimising the platform’s agility.

This level of flexibility allows teams to react instantly to regulatory changes or expand into fresh territories, delivering rapid time‑to‑market with full compliance intact.

Flexibility is key

“The main problem with outdated tech stacks is that they are often very rigid in their capabilities,” Gauci says. “They require a lot of time and effort to upgrade and are largely inefficient when it comes to adapting to the ever-changing demands of the iGaming industry.”

These inefficiencies, Gauci adds, are stifling growth and unnecessarily tying up resources, particularly for operators that are launching in new markets with an older igaming tech stack.

“In the vast majority of cases, they will be using a closed system supplied by a traditional white-label provider, and these tend to be very limited in terms of what you can change,” he says. “More often than not, they will need to completely rebuild their platform to ensure it is compliant in the market they are targeting.

“Then you have integrations, where connecting to new game suppliers often takes significant time and manpower. On top of that, integrating aggregators usually means additional fees, revenue shares and third-party dependencies that slow down progress even further.”

Removing bottlenecks

The slow pace of integration and limited flexibility of legacy systems can leave those who strive to be early movers with fragile foundations and shrinking margins.

However, Elantil’s Marketplace is intended to streamline integration, with operators able to select from an array of gaming providers, sportsbook platforms, payment systems and customer-facing tools. Crucially, Elantil does not take any fees from these integrations.

Indeed, according to Gauci, the aim is to facilitate connections between operators and casino software providers, allowing them to integrate content quickly and easily. As a result, Elantil’s one-click integrations allow users to onboard new suppliers instantly.

Scale and adapt

“All igaming suppliers – whether it’s casino, sportsbook, CRM, KYC or payments – are integrated free of charge,” Gauci says.

“Our technology is built from the ground up to be fast, flexible and integration-friendly, meaning operators can scale and adapt to new markets without delay or added complexity.”

Gauci also highlights the ample industry experience within Elantil’s team members who enjoy strong existing relationships with suppliers and understand the typical frustrations that can emerge through integration processes with iGaming software.

“We’re not an aggregator and our goal is not to resell content at a marked-up cost or to force our customers into predefined contracts,” Gauci adds. “Instead, we simply facilitate the process of connecting operators directly with their providers and allow them to figure out the terms that work best for them.

“Once an agreement between operator and provider has been reached, we supply all of the login credentials they need – and all in the provider’s own terminology – and these just have to be put in when clicking the relevant product tile in our marketplace, meaning all our integrations are quick, easy and hassle-free.”

Constantly changing

In an ever-changing space, flexibility is important to enable quick and easy updates beyond the initial launches and integrations, Gauci says.

“With most legacy platforms, you can’t simply go into the backend, adjust a few settings and launch right away – instead, you have to make wholesale changes that closed systems simply can’t accommodate,” he explains.

“As a result, any update you make requires input from compliance, product and operational teams – to name just a few – before you can go live with any changes, and this seriously extends time to market and limits operators’ ability to be agile. It’s precisely this kind of scenario that we wanted to avoid with Elantil, so the solutions we provide are much more dynamic and flexible.”

This also means that when regulatory changes occur, operators can adapt settings swiftly – a particular benefit for operators attempting to navigate the complexities of newly regulated markets like Brazil, where experts expect such updates to be inevitable over the coming months.

“There is no need to dig into the codebase or rely on developer intervention, meaning faster adaptations, smoother operations and much greater independence,” Gauci says.

Radically different

Elantil has already attracted a number of clients since launching last year, and Gauci believes that operators are increasingly open to considering platform suppliers that can address long-standing integration issues with a modular, hassle-free approach.

“Up until now they’ve simply been making decisions based on what was available,” Gauci says.

“That’s more of a problem with the industry and the platform providers themselves than it is the fault of the operators; and it’s one that Elantil has addressed by offering something that’s radically different from anything else on the market.

“We’ve already gone live with one operator and have another two lined up who we’ll be onboarding very shortly, so it’s my belief that once more businesses see that there’s another more efficient and more cost-effective way of doing things, we’ll see even greater uptake of our solutions in the future.”