Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Harrah’s Philadelphia scores marketing deal with NFL’s Eagles

Caesars Entertainment-owned Harrah’s Philadelphia Casino and Racetrack in Pennsylvania has entered into a marketing partnership with the Philadelphia Eagles National Football League (NFL) franchise.

By iGB Editorial Team

03 Dec 2019 – News

Casino & games

Swedish re-regulation continues to hit Raketech profit in Q3

21 Nov 2019 – News

Finance

Gambling.com slips to loss despite revenue increase in Q3

20 Nov 2019 – News

Casino & games

Merkur Cashino avoids ASA action over bus ticket promotion

20 Nov 2019 – News

Lottery

Bitcoin lottery scores new deal with Wolverhampton Wanderers

19 Nov 2019 – News

Casino & games

Government pushes back Dutch market launch date

19 Nov 2019 – News

Legal & compliance

UK advertising bodies to consult on children in lottery ads

29 Nov 2019 – News

Marketing & affiliates

Marathonbet scores Russia-facing deal with Real Madrid

28 Nov 2019 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Legal & compliance

New Jersey warns media outlets against promoting unlicensed sites

27 Nov 2019 – News

Legal & compliance

Operators hit with Swedish injunctions for self-excluded ads

27 Nov 2019 – News

Legal & compliance

ASAI raps Paddy Power for “offensive, anti-English” ad

26 Nov 2019 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

Fox Bet named official partner of Philadelphia 76ers

26 Nov 2019 – News

Legal & compliance

Swedish court rules against Ninja Casino pop-up ads

25 Nov 2019 – News

Marketing & affiliates

Kindred’s Unibet scores betting partnership with NBA

25 Nov 2019 – News

In-depth

Strategy

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

One of the first to gain a full licence in the newly regulated Brazil betting market, Rei do Pitaco is hoping to compete against a wave of international entrants. Somewhat following in the footsteps of success stories in the US, CEO Kiko Augusto explains how the company’s strategy differs and how Rei do Pitaco’s daily fantasy sports (DFS) roots have set it up for success.

04 Apr 2025 – In-depth

Regulation

Croatia updating gambling laws to tackle black market, experts say

24 Mar 2025 – In-depth

Affiliates

Affiliates deserve a seat at the table

07 Feb 2025 – Opinion

iGB@ICE Sam Brown Rootz Zoe Ebling PlayAGS

Regulation

iGB@ICE: Sam Brown tells PlayAGS’ Zoe Ebling how Rootz fights against big rivals and stringent regulation

22 Jan 2025 – Videos

Sports betting

2025 predictions: Brazil to remain fluid, adopting novel betting types, sponsorships may be reviewed

10 Jan 2025 – In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

CRM Promoted

Optimising 2025: Optimove’s chief executive officer on a year full of innovation

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will […]

28 Jan 2025 – Videos

Regulation