Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Affiliate marketing: maturing channel faces compliance challenges

Income Access’ Sarah Robertson says good affiliates will always be indispensable to customer acquisition, despite increased scrutiny from regulators

By Hannah Gannage-Stewart

19 Jan 2018 – Analysis

Marketing & affiliates

AC Milan scores regional deal with Vwin

09 Jan 2018 – News

Bingo

Gala Bingo appoints Isobel to support brand relaunch

05 Jan 2018 – News

Casino & games

Yggdrasil expands Danish presence with bet25.dk deal

04 Jan 2018 – News

Bingo

Red Tiger: market saturation an ‘industry fallacy’

03 Jan 2018 – Analysis

Marketing & affiliates

UNICEF wants tougher gambling ad restrictions in Australia

19 Jan 2018 – News

Marketing & affiliates

Betfred adds to English rugby league sponsorship

17 Jan 2018 – News

Sports betting Promoted

A fresh dawn for NFL in the UK?

17 Jan 2018 – Analysis

Legal & compliance

UKGC warns lottery operators over advertising

16 Jan 2018 – News

Marketing & affiliates

Tipico nets partnership with Germany’s Bundesliga

15 Jan 2018 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Casino & games

New Jersey iGaming Dashboard – December 2017

15 Jan 2018 – Analysis

Casino & games

Mr Green details anniversary offers

11 Jan 2018 – News

Casino & games

Genting makes further commitment to SlotGuru

10 Jan 2018 – News

In-depth

Sponsorship

What does the future hold for English football’s gambling sponsorships?

Shirt deals ending, a new football regulator and warnings to white labels have threatened to disrupt gambling sponsorships in English football.

01 May 2025 – Analysis

Strategy

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

04 Apr 2025 – In-depth

Regulation

Croatia updating gambling laws to tackle black market, experts say

24 Mar 2025 – In-depth

Affiliates

Affiliates deserve a seat at the table

07 Feb 2025 – Opinion

iGB@ICE Sam Brown Rootz Zoe Ebling PlayAGS

Regulation

iGB@ICE: Sam Brown tells PlayAGS’ Zoe Ebling how Rootz fights against big rivals and stringent regulation

22 Jan 2025 – Videos

Sports betting

2025 predictions: Brazil to remain fluid, adopting novel betting types, sponsorships may be reviewed

10 Jan 2025 – In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

11 Oct 2024 – In-depth

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

CRM Promoted

Optimising 2025: Optimove’s chief executive officer on a year full of innovation

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will […]

28 Jan 2025 – Videos

Regulation