Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Catena continues to evaluate sale options as strategic review extended

Affiliate giant Catena Media said it is continuing to evaluate “multiple options” as part of its ongoing strategic review, which had been due to conclude last month.

By Robert Fletcher

07 Oct 2022 – News

People moves

Checkd Group brings in Davey as head of sports

30 Sep 2022 – News

Marketing & affiliates

Parimatch Tech expands Premier League portfolio with Newcastle deal

29 Sep 2022 – News

Affiliates

Finding opportunities in the Twitch casino ban

29 Sep 2022 – Interviews

Sponsorship

Dutch minister defends sponsorship transition timeline

27 Sep 2022 – News

Compliance

Merkur signs new compliance partnership with GiG after German slots launch

27 Sep 2022 – News

Marketing regulation

Light & Wonder acquires loyalty and marketing specialist House Advantage

07 Oct 2022 – News

Sports betting Promoted

ATG chief slams bonuses as “embarrassing”

06 Oct 2022 – News

Marketing & affiliates

NSW sports teams continue to opt out of gambling advertising

06 Oct 2022 – News

Marketing regulation

ASA reminds operators of UK influencer ban coming into force

05 Oct 2022 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

M&A

Everi to diversify beyond casino with Venuetize acquisition

04 Oct 2022 – News

Marketing & affiliates

Indian government orders media to stop betting ads or face penalties

04 Oct 2022 – News

Marketing technology

Following the numbers on free-to-play

04 Oct 2022 – Analysis

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos