Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Australian government expected to water down “Murphy’s law” gambling ad ban

A frenzy of media reports have suggested the Australian government is poised to release its response to 2023’s Murphy Report, although the total ban on gambling ads it calls for is unlikely to be enforced.

By Nicole Macedo

06 Aug 2024 – News

Sponsorship

BetMGM enhances Newcastle United partnership as UK betting push continues

28 Jun 2024 – News

M&A

FansUnite sells Betting Hero to founders and GeoComply for $37.5m

28 Jun 2024 – News

Marketing & affiliates

GambleAware study suggests public support for gambling advertising restrictions

27 Jun 2024 – News

People moves

Entain names former William Hill executive as CMO

26 Jun 2024 – News

Legal & compliance

ACMA warns Kayo for breaching gambling ad rules

25 Jun 2024 – News

Marketing

ASA raps William Hill over payment restrictions in advert, Coral cleared

31 Jul 2024 – News

Marketing & affiliates

More than half of Premier League shirts now feature gambling sponsors

25 Jul 2024 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Marketing

UK sports bodies unveil new “socially responsible” sponsorship codes of conduct

24 Jul 2024 – News

Quarterly results

EveryMatrix enjoys “best ever period of sustained growth” as Q2 hits new heights

23 Jul 2024 – News

Legal & compliance

Bookmaker Geoff Banks Online warned by ASA over unclear advert

18 Jul 2024 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Legal & compliance

Dutch regulator raps JOI Gaming for using role models in adverts

15 Jul 2024 – News

M&A

Raketech offloads non-core US advisory business for $2.3m

08 Jul 2024 – News

Marketing

Betsson media arm signs new Inter Milan sponsorship

01 Jul 2024 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos