Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Caesars and Unibet score new NFL partnerships

Caesars Entertainment has entered into a partnership with National Football League (NFL) team the Houston Texans, while Kindred Group-owned Unibet has linked up with the Pittsburgh Steelers.

By Robert Fletcher

13 Aug 2021 – News

Marketing & affiliates

WynnBet appoints Shaquille O’Neal as brand ambassador and advisor

09 Aug 2021 – News

Sponsorship

Intouch Games signs shirt sponsorship with West Bromwich Albion

09 Aug 2021 – News

Marketing & affiliates

Parimatch Tech nets new partnership with Chelsea

09 Aug 2021 – News

Marketing & affiliates

Kenyan Premier League terminates BetKing sponsorship deal

09 Aug 2021 – News

Marketing & affiliates

Casumo scores extension with Reading FC

06 Aug 2021 – News

Marketing & affiliates

Playbetr scores LatAm deal with Paris Saint-Germain

12 Aug 2021 – News

Slots

Slots roundtable: licensing brands

12 Aug 2021 – In-depth

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Marketing & affiliates

Betway expands sports commercial portfolio with South Africa rugby deal

12 Aug 2021 – News

Marketing & affiliates

Kambi agrees sports betting partnership with Island Luck

11 Aug 2021 – News

Platform

DraftKings Marketplace goes live with first NFT drops scheduled

11 Aug 2021 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

Rush Street Interactive signs NFL Hall of Famer Ditka as brand ambassador

11 Aug 2021 – News

Marketing & affiliates

Bwin scores extensions with German Bundesliga clubs

10 Aug 2021 – News

Marketing & affiliates

HappyBet pens Germany and Austria-facing deal with AC Milan

10 Aug 2021 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos