Marketing & affiliates

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Betfred US scores partnership with Colorado Rockies

Betfred USA Sports, the US-facing business of the British bookmaker, has entered a multi-year marketing and sponsorship agreement with Major League Baseball (MLB) franchise the Colorado Rockies.

By Robert Fletcher

03 Mar 2021 – News

Affiliates

Casino and US growth balance Catena’s European and sports headwinds in 2020

24 Feb 2021 – News

Affiliates

M&A activity leads to revenue and profit growth at Better Collective

24 Feb 2021 – News

People moves

Collins steps down from News UK role to return to start-ups

19 Feb 2021 – News

Marketing regulation

Irish Labour Party introduces bill to ban gambling advertising

18 Feb 2021 – News

Marketing

Bally’s signs up first sports league partner through NHL deal

18 Feb 2021 – News

Marketing & affiliates

GiG secures Virginia licence for WSN.com

03 Mar 2021 – News

Marketing

BetMGM in US first with Borussia Dortmund partnership

01 Mar 2021 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Compliance

French monopolies under the social responsibility spotlight

01 Mar 2021 – Analysis

Sponsorship

Peru’s top football league renamed Liga 1 Betsson

26 Feb 2021 – News

Marketing & affiliates

SoftSwiss affiliate platform Affilka expands to sports betting

25 Feb 2021 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing

WatchandWager extends marketing partnership with AretoNet

25 Feb 2021 – News

Affiliates

BonusFinder launches in Colombia

24 Feb 2021 – News

Strategy

Ampersand report finds 77% of top execs optimistic about their business

24 Feb 2021 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos