Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Rivers Casino Pittsburgh partners with NHL’s Penguins

The NHL’s Pittsburgh Penguins has signed an agreement with Rush Street’s Rivers Casino Pittsburgh that will see it become the team’s casino and sportsbook partner and build a sports betting lounge at the Penguins’ PPG Paints Arena.

By Aaron Noy

23 Sep 2020 – News

Marketing & affiliates

Gambling.com Group unveils new RG resource hub

15 Sep 2020 – News

Legal & compliance

AGA marketing code for betting comes into effect

14 Sep 2020 – News

Marketing & affiliates

Atemi enjoys record revenue and NDCs in Q2

14 Sep 2020 – News

Marketing & affiliates

iSoftBet announces senior marketing and HR appointments

14 Sep 2020 – News

Marketing & affiliates

GambleAware launches latest phase of Bet Regret campaign

11 Sep 2020 – News

Sponsorship

Aston Villa sign shirt sleeve deal with LT

22 Sep 2020 – News

Sponsorship

PSG signs up 22Bet as first African betting partner

21 Sep 2020 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Sponsorship

BetMGM links up with NFL’s Las Vegas Raiders

18 Sep 2020 – News

Sponsorship

Danske Spil announces Randers FC sponsorship

18 Sep 2020

Sports betting

Best bookmaker for cycling betting

18 Sep 2020 – Analysis

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Sponsorship

Parimatch announces partnership with Juventus FC

17 Sep 2020 – News

Sponsorship

Sportsbet.io scores new deal with Arsenal

17 Sep 2020

Artificial intelligence

Practical AI: GPT-2 for casino affiliates

17 Sep 2020 – Analysis

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos