NYX extends Italian reach with Betpoint deal

NYX Gaming Group has moved to strengthen its position in the Italian market by launching digital casino content with Betpoint via the Game360 platform in the country.

Under the deal, Game360, acquired last year by NYX’s Italian arm, will deliver a selection of casino games to Betpoint from its own portfolio and wider network.

The agreement includes various games from NYX’s NextGen Gaming studio, such as ‘Foxin’ Wins’ and ‘Merlin’s Millions’.

NextGen Gaming titles will be complemented by a single-integration delivery of premium partner content.

“Through Game360 technology and our large portfolio of NYX content certified in Italy, Betpoint can now offer their player base the most inclusive and engaging suite of mobile and desktop slots available in the Italian market,” Game360 general manager Andrea Guzzon said.

Giuseppe Simone, chief executive of Betpoint, added: “I am very pleased with our launch of the new NYX content, in addition to the gaming suite we already offer from Game360.

“We have maintained a great partnership with Game360 since 2011 and this latest integration represents a very healthy partnership moving forward.”

NYX also said in a statement: “This new deal solidifies the NYX strategy to increase their global footprint and to expand relationships in Italy through the acquisition of Game360, while growing their international profile as the leader in digital gaming solutions.”

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