Oddin.gg report: Betting volume doubles as esports continues to grow

Esports betting has long been a growth vertical, but 2024 wildly outpaced expectations, turning it into a hallmark year for the maturation of the sector. A new report by esports betting solutions provider Oddin.gg breaks down where, why and by how much each major betting market in the esports ecosystem has grown over the past year. But taking advantage of this growth requires a tailored and purposeful approach by operators, warns Marek Suchar, co-founder and managing director of Oddin.gg. Reflecting on the data in the report, Suchar offers insight into how operators can capitalise on the surge and avoid being left behind.

By Jake Nordland