Lithuanian gaming regulator fines 7Bet for marketing violations

Of the total payment, €18,755 pertains to violations regarding gambling advertising, while the remaining €12,705 is due to conducting remote gambling agreements with foreign citizens.

Following an inspection from the regulator, the operator was found to have posted various advertisements on the sports news website Sofascore.com in English and Lithuanian. This exceeded the permitted limits of gambling advertising as set out by the country’s gaming act and was therefore deemed to be a violation. In July, the country tightened its gambling marketing rules, banning a number of forms of promotion of gambling including bonuses.

The inspection also found that Amber Gaming had established remote gambling agreements with six foreign citizens outside of Lithuanian jurisdiction, which was also deemed to be a gaming act violation.

The sanctions handed out are subject to appeal.

The Gambling Supervisory Authority fined operators Unigames and Baltic Bet for violations back in September 2021 and October 2021 respectively.