On-demand webinar: How regulation reshapes player acquisition
The old acquisition playbook – big bonuses, aggressive CPA deals, affiliate churn – is being dismantled market by market. As wagering caps, bonus bans and rising ad restrictions strip out the levers operators have relied on for years, iGB brought together senior voices from legal, SEO and operations to work out what replaces them.
Register below for on-demand access.
Join iGB host James Swann-Phillips and an expert panel consisting of:
- Giulio Coraggio (partner, DLA Piper)
- Mark Hald (SEO/ASO lead, MrQ)
- Elen Barber (managing director, Online, SkyCity Entertainment Group)
The panel debated what is replacing the bonus as regulators increasingly restrict it, whether a global landing page and SEO strategy can survive contact with local compliance rules, and how licensed operators fight for organic visibility against unlicensed competitors who don’t carry the same restrictions.
Giulio Coraggio, partner at DLA Piper, brought the legal view, unpacking the regulatory mechanics behind the UK’s 10x wagering cap, Brazil’s outright bonus ban and Germany’s promotional limits, and where creative compliance design tips over into circumventing of the rules.
Mark Hald, SEO/ASO lead at MrQ, approached the conversation from a search and content angle, looking at what fills the gap left by the bonus, and how licensed brands compete for visibility against offshore operators who face none of the same constraints.
And Elen Barber, managing director (online) at SkyCity Entertainment Group, brought a strategic perspective drawn from 20+ regulated markets, considering how tightening regulation is reshaping competition and market structure, and how much of the acquisition budget is now shifting towards long-term brand building.
The conversation also looked ahead to AI-driven search and LLM discoverability, and what that could mean for how players find operators next.
Don’t miss it! Register now through the form above to receive on-demand access.
Event details
Availability: On-demand now. Runtime: 45–50 minutes Host: James Swann-Phillips, iGB
