NCAA’s Denver Pioneers signs SuperBook as first sports betting partner

| By Robin Harrison
National Collegiate Athletics Association team the Denver Pioneers has announced SuperBook Sports as its first corporate sports betting partner.
National Collegiate Athletics Association

Through the multi-year agreement, brokered by sports marketing agency Playfly Sports, Las Vegas-based SuperBook Sports gains a brand presence in the University of Denver team’s media hospitality and social media. This will be used to promote responsible gaming and education for student-athletes. 

“The University of Denver is excited about the opportunity to form a corporate partnership with SuperBook Sports,” vice chancellor for athletics, recreation and Ritchie Center operations Karlton Creech said. 

“As sports betting continues to become more and more of a passion for our fanbase, we felt that it was important to partner with a local company that we trusted to put an emphasis on responsible gaming,” he added. “We’re also excited about the opportunity for the proceeds of this partnership to directly impact our student-athletes’ experience at DU.”

SuperBook, which has been active in Las Vegas since 1986, with a flagship location in the Westgate Las Vegas Resort & Casino, launched in Colorado in June this year. This was facilitated by a deal with Jacobs Entertainment, with the SuperBook sportsbook at the Lodge Casino in Black Hawk the first time it has expanded outside of Nevada. 

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