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ComeOn appoints MoPlay founder Reutter as new CEO

| By Daniel O'Boyle
iGaming operator ComeOn Group has appointed former Addison Global founder Juregen Reutter as its new chief executive effective immediately, replacing Lahcene Merzoug.
Hugo Baungartner

Reutter joins ComeOn ten months after MoPlay operator Addison – which he founded in June 2017 – was declared insolvent and had its licences suspended in both Gibraltar and Great Britain.

The operator’s management team resigned soon after the licence suspensions were announced.

Prior to founding Addison Global, Reutter was WIlliam Hill’s chief experience officer. He joined William Hill in 2012, initially as director of mobile. He has also worked at app developer Buongiorno as managing director and has served as head of content and services for telecommunications giant Telefonica’s German operations.

“We are pleased to announce Juergen’s appointment as the new CEO of the ComeOn Group,”  Itai Frieberger, chairman of the ComeOn Group, said. “Juergen is bringing over 20 years of digital experience and a wealth of industry expertise to the organisation.”

Reutter replaces Lahcene Merzoug, who announced his resignation from the ComeOn Group in September to pursue other ventures.

In January, ComeOn rebranded as the ComeOn Group, partly to avoid confusion regarding Cherry AB, which acquired a stake in ComeOn in May 2016, before buying all remaining shares in May 2017. The ComeOn Group’s brands include Cherry Casino.

Last year, the ComeOn group withdrew from Great Britain to focus on what it described as “favourable markets”.

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