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Fanatics Sportsbook goes live in Indiana

| By Robert Fletcher
The Fanatics Betting and Gaming (FBG) division of Fanatics Holdings has announced the launch of its online sportsbook product in the state of Indiana.
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Players in Indiana can now place bets on a wide range of events and competitions via the Fanatics Sportsbook.

Fanatics replaces the PointsBet brand in the state. Existing PointsBet customers in Indiana will automatically have their username, password, account balance, rewards points and responsible gaming settings migrated to the Fanatics Sportsbook.

FBG has been phasing out the PointsBet brand in states across the US after its acquisition of PointsBet US in August 2023. Indiana is the 14th state in which the Fanatics Sportsbook has launched.

Fanatics also runs online sports betting in Colorado, Connecticut, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Ohio, Pennsylvania, Tennessee, Vermont, Virginia and West Virginia. In addition, PointsBet retail betting venues operate in Pennsylvania and West Virginia.

Last week, FBG also launched the Fanatics Casino in Michigan. This marked only the third roll-out of the platform, following launches in Pennsylvania and West Virginia.

Record January for Indiana

FBG enters Indiana on the back of the state reporting record adjusted gross revenue for January. During the month, revenue hit $53.5m (£42.3m/€49.5m), beating the existing record of $50.6m set in December.

Another key figure from January is a monthly handle of $480.3m, a 4.5% drop on the previous month’s total of $503.1m. Of the handle, $269.9m was spent on parlays, with American football and basketball receiving $57.5m and $113.1m in bets, respectively. 

The Fanatics Sportsbook faces strong competition in Indiana. The current market leaders are Ameristar Casino and DraftKings, with a $181.4m handle and $18.7m in revenue.

Fanatics set to target North Carolina

FBG continues to phase out PointsBet in other states. The operator has not put a timescale on when it expects further acquisitions and subsequent launches to complete.

However, FBG is also considering other US markets where PointsBet is not currently active. This includes North Carolina, where it has secured a market access agreement with the NHL’s Carolina Hurricanes.

This comes ahead of the market launching on 11 March. However, FBG is yet to secure its licence in North Carolina. The state set a deadline of 26 January for hopeful operators to submit their internal controls.

The North Carolina State Lottery Commission says it is working with eight operators to have them licensed before the go-live date.

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