GR8 Tech’s master plan: Bringing sportsbooks into the new era

At ICE Barcelona, GR8 Tech announced a major partnership with Ready to Fight. How do you see this collaboration shaping the company’s trajectory in 2025, and what value will it bring to your clients?
“We at GR8 Tech are dedicated to delivering adaptable solutions that empower our clients with the scalability, functionality, and autonomy they need to grow. Success requires determination, ambition, expertise, and strategic vision – things that are highlighted, amplified, and celebrated by our partnership with Ready to Fight. This collaboration reminds our clients that they are not just supported but championed in their pursuit of excellence, knowing they have a partner committed to their success every step of the way.
“This partnership elevates everything we have done to an UNdisputedly GR8 level, which is our ambition and promise to our clients, current and future. It is all about pushing limits, creating impact, and delivering results that keep moving forward.”
What initiatives have you prioritised as Chief business development officer to prepare GR8 Tech for success in 2025?
“One of my main goals is to further expand GR8 Tech’s presence in emerging markets, particularly in areas where we see the highest growth potential, such as Southeast Asia. I am focusing on understanding the unique nuances of various regions and adapting our approach accordingly, whether it’s through localised platform features or targeted strategies for market entry.
“Beyond that, I am committed to driving innovation by leveraging data and insights to personalise our services further. That way, every client receives the tools and support they need to succeed in igaming.”
With continuous updates to your product portfolio, what advancements have been introduced last year, and how do they set the stage for your 2025 roadmap?

“We have revamped our solutions to make them more targeted and tailored to the unique demands of the industry. We’ve also introduced new offerings and clearly differentiated them by business need, GEO of operations, and vertical, so we can better meet the specific goals of our clients.
“One of our key focuses is on our Hyper Turnkey solution, which is a complete package designed to deliver seamless, full-service platform. We are also emphasising our Sportsbook Turbo iFrame solution, which provides a highly customisable, scalable option for operators looking to integrate sports betting into their casino platforms, introducing new revenue sources with minimal effort.
“Alongside that, Infinite Casino Aggregation is another strong offering, ensuring we provide operators with a robust and diverse casino experience. We are also continuing to focus on Aff.Tech and will be expanding the Platform Acceler8 suite of tools – a range of add-ons for operators to easily enhance their platforms.
“A constant pipeline of updates, which we share regularly with our clients through our monthly platform digests, allows our partners to stay informed about the latest developments and features that our GR8 teams are rolling out. As I mentioned earlier, we’ve been incorporating feedback from operators to make sure our solutions are more targeted and responsive to their specific requirements. We are excited about all the refinements, and operators can expect even more personalised, flexible solutions in the months ahead.”
You’ve also launched a geo segmentation suite; how does this help operators with growth opportunities in key markets? What is this product’s biggest USP?
“Our geo-specific presets provide tailored configurations for each market – we adjust igaming solutions to each region, covering language, currency, local content, and compliance. Each market has its own unique characteristics, so a geo-specific approach is essential for success.
“For example, for our African clients, we focus on optimising for outdated devices and low bandwidth to ensure smooth performance. In Latin America, we cater to the region’s deep-rooted passion for sports, particularly football, to deliver a more engaging and relevant experience.
“GR8 Tech’s geo-segmentation suite is a game-changer for operators looking to unlock growth opportunities in key markets. With advanced customer segmentation, operators can better understand and meet the diverse needs of players in different geographies. That way, operators can create highly localised campaigns, offers, and promotions that are more likely to resonate with local audiences, while also ensuring full compliance with local regulations.
“Our key strength is our AI-driven adaptability and real-time response to player behaviors and market trends. Also, it is backed by our deep expertise in the sportsbook domain. We ensure that personalisation is simply implemented despite challenges like inconsistent data, fast-changing player interests, and cultural or regional differences.
“Our flexibility ensures GR8 Tech’s solutions are effective globally, regardless of the market’s maturity or size – be it small, medium, or highly experienced operators.”
What process do you undertake to determine which products you should elevate and launch? How do you conduct market research and go about designing these new products/changes to current products?
“It’s a careful balance of understanding market needs, analysing client feedback, and leveraging our in-depth industry expertise. Our process starts with identifying gaps in the market or areas where existing solutions can be improved.
“While client feedback plays a key role in highlighting pain points, operational challenges, and desired features, we strive to look beyond. We aim to craft innovations that aren’t just iterations of what’s already available but solutions that set new benchmarks in the industry.
“Market research is a fundamental part of this process. We study trends within igaming and take inspiration from other industries with strong user-centric designs, such as booking platforms and mobile technologies. Their intuitive user flows and exceptional user interface serve as a benchmark, helping us improve our platforms’ usability. We also draw lessons from offline retail, where data-driven insights into user behaviour help refine customer interaction strategies. By applying similar principles, we aim to elevate the igaming experience to a higher standard.
“When designing new products or updating existing ones, we rely heavily on data. Unlike many providers, GR8 Tech has the distinct advantage of having developed our platform with real-time, multi-geo insights from both B2B and B2C operations.
“True innovation, for us, isn’t just about hyped-up buzzwords but applying technologies such as AI and ML meaningfully to address real-world challenges and opportunities. Whether it’s refining our sportsbook content offering or developing advanced tools for geo-segmentation and personalisation, our focus remains on creating products with purpose – solutions that empower operators and elevate the igaming industry as a whole.”
You’ve had a big focus on Africa and Latin America in 2024, why have these two markets in particular been a focal point for GR8 Tech? Do you plan to continue your efforts in these markets?
“Latin America and Africa are key regions because of their growth potential and evolving market needs. Both represent significant opportunities for operators, but they require tailored approaches to succeed.
“In Latin America, our focus on strategic partnerships has already delivered significant results, such as our collaboration with Jugabet in Peru. GR8 Tech provided Jugabet with a fully customised sportsbook and casino platform tailored specifically to the Peruvian market, with local and popular content, payment methods, and language options.
“Africa presents a mix of opportunities and challenges, with varying levels of infrastructure and market readiness across countries. GR8 Tech’s ability to offer scalable, easily integrated solutions allows operators to confidently establish and grow their presence in these emerging markets. For our African client Mojabet, we created a lightweight frontend, which cut load times from 10 seconds to 1.5 seconds, leading to a 12% increase in conversions and 25% in retention.
“We still plan to deepen our efforts in both regions. We will continue to provide flexible, localised solutions that empower operators to deliver engaging player experiences while navigating challenges such as regulatory changes, high player churn, and market maturation.”
With 2024 seeing significant growth in player engagement and platform performance, how have the updates and features introduced throughout the year impacted player behavior and operator success on the GR8 platform?

“We have focused on giving operators the tools they need to customise their platforms and manage them more efficiently. We have also made it easier for operators to launch in new markets quickly and cater to local demands.
“Our adaptability has been key in boosting player engagement and satisfaction. Over the past year, we’ve developed around 200 features and improvements, which helped drive a 125% increase in the total number of bets placed on our platform. Naturally, this has led to a significant boost in our clients’ GGR.
“The sportsbook performed highly, with an average of 125,000 events per month in 2024 – up from 94,000 the year before. Meanwhile, we’ve managed to maintain an impressive 8% sportsbook margin, which is well above the industry average. (We also offer operators tools to adjust margins based on geography, allowing them to stay competitive in regions where margins can vary widely: from as low as 4% in Asia to as high as 15% in Africa.)
“On the casino side, we’ve noticed a shift in player preferences. Slots have overtaken live casino games in popularity, and instant games are on the rise, reflecting a growing demand for quick, exciting gameplay. We pay close attention to all the shifts and ensure we follow what players and operators want.”
What markets do you plan to focus on building products this year?
“We see significant potential in expanding into new markets, particularly in Asia and Africa. Asia offers exciting opportunities due to its diversity and dynamic growth. Markets like India, Japan, Korea, and the Philippines are on our radar, and we are tracking developments, as all these markets are holding immense potential.
“Africa’s rapidly expanding population and less saturated market make it a promising region for B2C-focused innovations. Countries like Nigeria, Congo, and Ivory Coast offer long-term growth opportunities in emerging economies with room for strategic development.
“We are looking at Latin America, with a particular interest in Peru and Chile, as a key area for expansion. The region’s evolving market presents great opportunities for tailored solutions. As for Europe, we scale up our established success and remain attentive to shifts and trends that could open doors for new ventures, keeping our strategies flexible to adapt to emerging prospects.”