Sweden’s leading gambling trade associations Spelbranschens Riksförbund (SPER) and Branschföreningen för Onlinespel (BOS) have set out a new code of conduct for members to tackle concerns over excessive advertising in the newly-regulated market.
The Spelinspektionen has set out plans to crack down on excessive advertising in Sweden’s regulated market, while the national gambling regulator has formalised a cooperation deal with the country’s consumer agency protection agency to aid these efforts.