Esports
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Plugging the esports engagement gap with innovative solutions
As a highly digital discipline popular among Gen Z, esports punters consume content differently to traditional sports bettors. For operators to succeed, they need tools that cater to this generation’s high expectations for engaging content that allows them to make informed bets. iGB sits down with Oddin.gg co-founder and Managing Director Marek Suchar to understand why its new innovation BetPeek holds so much promise for sportsbooks looking to keep bettors more engaged.
By Rory Squires
- In-depth
