Marketing & affiliates

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M&A

Better Collective completes acquisition of Playmaker Capital

Affiliate giant Better Collective has completed its acquisition of Playmaker Capital, just two months after agreeing to purchase the Toronto-based digital sports media business.

By Robert Fletcher

07 Feb 2024 – News

Marketing

Betfred extends sponsorship of Derby Festival

05 Jan 2024 – News

Sponsorship

BetMGM to become new sponsor of Premier League Darts

05 Jan 2024 – News

Sponsorship

Stake seals exclusive F1 team title sponsorship

03 Jan 2024 – News

Marketing & affiliates

Buzz Bingo rapped by ASA over Halloween marketing

03 Jan 2024 – News

Affiliates

GiG completes KaFe Rocks acquisition ahead of proposed business split

21 Dec 2023 – News

Gaming

Betr: Investing in “guardrails” for Gen Z will lead to a sustainable base

05 Feb 2024 – Videos

M&A

Playmaker Capital shareholders vote in favour of Better Collective acquisition

23 Jan 2024 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

People moves

Allwyn appoints media expert Parkinson to UK marketing role

12 Jan 2024 – News

People moves

Raketech confirms departure of CEO Mühlbach

12 Jan 2024 – News

People moves

Ackroyd to step down as CFO of XLMedia

11 Jan 2024 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Regulation

New Jersey reintroduces bills to launch racetrack slots and restrict advertising

10 Jan 2024 – News

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Sponsorship

Corinthians signs record R$370m deal with VaideBet

08 Jan 2024 – News

In-depth

Strategy

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

One of the first to gain a full licence in the newly regulated Brazil betting market, Rei do Pitaco is hoping to compete against a wave of international entrants. Somewhat following in the footsteps of success stories in the US, CEO Kiko Augusto explains how the company’s strategy differs and how Rei do Pitaco’s daily fantasy sports (DFS) roots have set it up for success.

04 Apr 2025 – In-depth

Regulation

Croatia updating gambling laws to tackle black market, experts say

24 Mar 2025 – In-depth

Affiliates

Affiliates deserve a seat at the table

07 Feb 2025 – Opinion

iGB@ICE Sam Brown Rootz Zoe Ebling PlayAGS

Regulation

iGB@ICE: Sam Brown tells PlayAGS’ Zoe Ebling how Rootz fights against big rivals and stringent regulation

22 Jan 2025 – Videos

Sports betting

2025 predictions: Brazil to remain fluid, adopting novel betting types, sponsorships may be reviewed

10 Jan 2025 – In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

CRM Promoted

Optimising 2025: Optimove’s chief executive officer on a year full of innovation

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will […]

28 Jan 2025 – Videos

Regulation