Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

GIG continues M&A spree with affiliate network purchase

Gaming Innovation Group (GIG) has continued its M&A-focused growth strategy and marketing services expansion through the €5.7 million ($6.1 million) purchase of an unnamed “highly regarded” affiliate network that targets bettors in central Europe.

By iGB Editorial Team

21 Apr 2017 – News

Marketing & affiliates

Knockout Gaming signs with Beehive

06 Apr 2017 – News

Finance

iGB Market Monitor April 2017: UK and Denmark

05 Apr 2017 – Reports

Finance

Case study: achieving optimal valuation for an affiliate network

05 Apr 2017 – Data

Marketing & affiliates

Caesars launches first skill-based games in Las Vegas

04 Apr 2017 – News

Lottery

Loteri Cymru ‘society lottery’ to launch in Wales

31 Mar 2017 – News

Marketing & affiliates

Australia poised to implement sports betting ads ban

20 Apr 2017 – News

Marketing & affiliates

TLCBET nets partnership with Southampton

18 Apr 2017 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Casino & games

iGB Market Monitor: clouds on the horizon for UK market, but some silver linings too

13 Apr 2017 – Analysis

Marketing & affiliates

Online sports betting: all change in marketing model

13 Apr 2017 – Analysis

Marketing & affiliates

Real-time interactions that matter: a Champions League story

11 Apr 2017 – Analysis

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

Webet.com pens regional deal with Espanyol

10 Apr 2017 – News

Marketing & affiliates

Clarion and Gambling Indaba announce strategic partnership ahead of 2017 dates

06 Apr 2017 – News

Marketing & affiliates

Raketech makes double acquisition

06 Apr 2017 – News

In-depth

Sponsorship

What does the future hold for English football’s gambling sponsorships?

Shirt deals ending, a new football regulator and warnings to white labels have threatened to disrupt gambling sponsorships in English football.

01 May 2025 – Analysis

Strategy

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

04 Apr 2025 – In-depth

Regulation

Croatia updating gambling laws to tackle black market, experts say

24 Mar 2025 – In-depth

Affiliates

Affiliates deserve a seat at the table

07 Feb 2025 – Opinion

iGB@ICE Sam Brown Rootz Zoe Ebling PlayAGS

Regulation

iGB@ICE: Sam Brown tells PlayAGS’ Zoe Ebling how Rootz fights against big rivals and stringent regulation

22 Jan 2025 – Videos

Sports betting

2025 predictions: Brazil to remain fluid, adopting novel betting types, sponsorships may be reviewed

10 Jan 2025 – In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

11 Oct 2024 – In-depth

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

CRM Promoted

Optimising 2025: Optimove’s chief executive officer on a year full of innovation

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will […]

28 Jan 2025 – Videos

Regulation