Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Betano named new official sponsor of two major Uefa competitions

Kaizen Gaming-owned Betano has signed a three-year agreement to become the official sponsor of Uefa’s Europa League and Europa Conference League football competitions.

By Kyle Goldsmith

29 Aug 2024 – News

Marketing regulation

Australian anti-gambling group chases ad ban through shareholder activism

16 Aug 2024 – News

Affiliates

Gambling.com raises 2024 forecast after record quarter

16 Aug 2024 – News

Finance

BlueBet to adopt Betr brand following merger

14 Aug 2024 – News

Marketing & affiliates

Australian gambling ad ban would hurt media “under attack” from social networks, minister claims

13 Aug 2024 – News

Marketing & affiliates

Rugby Football League reveals new gambling sponsorship code

12 Aug 2024 – News

Marketing & affiliates

Australian gambling helpline urges blanket ad ban to protect vulnerable players and children

28 Aug 2024 – News

Marketing & affiliates

Australian sports streaming platform 10 Play warned by ACMA over daytime gambling ads

27 Aug 2024 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Sponsorship

Ladbrokes becomes official betting partner of Liverpool in UK&I

23 Aug 2024 – News

Legal & compliance

Yield Sec: Black market gambling ads present on almost half of illegal Olympic Games streams

21 Aug 2024 – News

Marketing & affiliates

KSA warns Sauber F1 over Stake advertising at Dutch Grand Prix

21 Aug 2024 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Sponsorship

Bet365 becomes first Uefa Champions League betting partner

20 Aug 2024 – News

Legal & compliance

PlayUp Interactive fined record AU$586,000 for advertising breaches in New South Wales

20 Aug 2024 – News

Marketing regulation

Will a new tax and junk food cover Oz gambling ad ban shortfall for broadcasters?

19 Aug 2024 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos