Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

SaharaBets partners NHL’s Coyotes for Arizona launch

Meruelo Gaming, an affiliate of the Sahara Las Vegas and Grand Sierra Resort in Nevada, has partnered National Hockey League (NHL) team the Arizona Coyotes in order to launch its new SaharaBets brand in Arizona.

By Robert Fletcher

06 Jan 2022 – News

M&A

Gambling.com Group agrees to acquire RotoWire for $27.5m

14 Dec 2021 – News

Marketing & affiliates

ACMA orders blocking of more offshore and affiliate sites

14 Dec 2021 – News

Affiliates

The Game Day launches casino review site

13 Dec 2021 – News

Sustainable Gambling

BGC teams up with tech giants to enhance advertising safeguards

13 Dec 2021 – News

Marketing & affiliates

Research finds iGB Live! and iGB Affiliate 2021 smash satisfaction ratings

13 Dec 2021 – News

M&A

Thimba Media eyes UK growth with Seven Star Digital acquisition

06 Jan 2022 – News

Marketing regulation

888 escapes ASA sanction over YouTube poker ads

05 Jan 2022 – News

Online casino Promoted

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Compliance

KSA warns operator for advertising odds during football matches

04 Jan 2022 – News

Premier League football gambling sponsorships

Marketing & affiliates

BGC calls for sports betting sponsorship to promote safer gambling

04 Jan 2022 – News

Itema Solutions sign letter of intent to acquire Livestream Gaming

M&A

Gambling.com Group completes $27.5m purchase of RotoWire

04 Jan 2022 – News

Payments Promoted

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

BetMGM extends partnership with golf’s PGA Tour

17 Dec 2021 – News

Marketing & affiliates

PlanetPay365 expands Serie A presence with ACF Fiorentina deal

17 Dec 2021 – News

Sports betting

Rush Street Interactive signs up TV star Brittney Payton as brand ambassador

15 Dec 2021 – News

In-depth

Marketing & affiliates

The pros and cons of capped wagering requirements on UK bonuses

Martyn Hannah, co-founder of casino comparison site, Comparasino, assesses the impact of the Gambling Commission’s decision to limit wagering requirements to 10x the stake.

23 Jun 2025 – Opinion

Marketing regulation

Can Brazil push back against looming gambling ad restrictions?

03 Jun 2025 – In-depth

Sponsorship

What does the future hold for English football’s gambling sponsorships?

01 May 2025 – Analysis

Strategy

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

04 Apr 2025 – In-depth

Regulation

Croatia updating gambling laws to tackle black market, experts say

24 Mar 2025 – In-depth

Affiliates

Affiliates deserve a seat at the table

07 Feb 2025 – Opinion

Regulation

iGB@ICE: Sam Brown tells PlayAGS’ Zoe Ebling how Rootz fights against big rivals and stringent regulation

22 Jan 2025 – Videos

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

CRM Promoted

Optimising 2025: Optimove’s chief executive officer on a year full of innovation

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will […]

28 Jan 2025 – Videos