Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Parimatch scores partnerships with three new Premier League clubs

Betting and technology brand Parimatch has signed deals with three premier league clubs and extended deals with two in an effort to expand its number of English football club partners.

By Marese O'Hagan

13 Sep 2021 – News

Marketing & affiliates

Betway and Atlético Madrid agree global-facing sponsorship deal

08 Sep 2021 – News

Marketing & affiliates

Paysafe launches new payments marketplace to support affiliate growth

08 Sep 2021 – News

Marketing & affiliates

Esports Entertainment invests in Game Fund Partners’ VC arm

07 Sep 2021 – News

Sponsorship

NCAA’s Denver Pioneers signs SuperBook as first sports betting partner

07 Sep 2021 – News

Marketing & affiliates

bwin scores new partnership with Uefa

07 Sep 2021 – News

Marketing regulation

Dutch trade group calls for new limits on advertising

13 Sep 2021 – News

Marketing & affiliates

Coingaming Group rebrands to Yolo Group

13 Sep 2021 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Legal & compliance

Danish ad body finds Mr Green breached code of conduct in first ruling

13 Sep 2021 – News

Marketing & affiliates

Catena Media acquires affiliate assets from i15 Media

10 Sep 2021 – News

Marketing & affiliates

Parx Interactive signs Eddie Alvarez and Rich Gannon as brand ambassadors

09 Sep 2021 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Casino & games

Branded: the case for licensed content

09 Sep 2021 – Analysis

Marketing & affiliates

Fubo Gaming scores New York Jets deal

09 Sep 2021 – News

Sponsorship

Caesars Sportsbook strikes extensive partnership with Baltimore Ravens

08 Sep 2021 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos