Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Catena implements new operating model following “underperformance” in Q1

Catena Media is implementing a programme of “organisational and leadership” changes to address its ongoing poor performance after the affiliate giant revealed that revenue almost halved year-on-year to €16.0m (£13.7m/$17.2m) in Q1.

By Robert Fletcher

07 May 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Regulation

Spain Supreme Court overturns gambling ad restrictions

10 Apr 2024 – News

People moves

Rush Street Interactive names Sapp as first chief marketing officer

09 Apr 2024 – News

People moves

Super Group hands CMO role to former Kindred director Barber

09 Apr 2024 – News

People moves

Catena Media appoints new CFO Michael Gerrow

05 Apr 2024 – News

Sports betting

US TV sports betting ads down by a third from 2021

03 May 2024 – News

Legal & compliance

Bulgaria government votes in favour of gambling advertising ban

01 May 2024 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Sponsorship

Betano becomes principal partner of Aston Villa in latest UK move

22 Apr 2024 – News

Regulation

NOGA warns of black market risk from Netherlands slot ban

17 Apr 2024 – News

Legal

BlueBet fined in Victoria over advertising breaches

15 Apr 2024 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Sports betting

ASA reiterates ad guidelines ahead of Euro 2024 and warns against targeting minors

12 Apr 2024 – News

Marketing & affiliates

Raketech strikes up media partnership with Danske Spil

12 Apr 2024 – News

Regulation

Jdigital labels Spain ad restrictions annulments “very positive” but urges caution

11 Apr 2024 – News

In-depth

Strategy

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

One of the first to gain a full licence in the newly regulated Brazil betting market, Rei do Pitaco is hoping to compete against a wave of international entrants. Somewhat following in the footsteps of success stories in the US, CEO Kiko Augusto explains how the company’s strategy differs and how Rei do Pitaco’s daily fantasy sports (DFS) roots have set it up for success.

04 Apr 2025 – In-depth

Regulation

Croatia updating gambling laws to tackle black market, experts say

24 Mar 2025 – In-depth

Affiliates

Affiliates deserve a seat at the table

07 Feb 2025 – Opinion

iGB@ICE Sam Brown Rootz Zoe Ebling PlayAGS

Regulation

iGB@ICE: Sam Brown tells PlayAGS’ Zoe Ebling how Rootz fights against big rivals and stringent regulation

22 Jan 2025 – Videos

Sports betting

2025 predictions: Brazil to remain fluid, adopting novel betting types, sponsorships may be reviewed

10 Jan 2025 – In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

CRM Promoted

Optimising 2025: Optimove’s chief executive officer on a year full of innovation

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will […]

28 Jan 2025 – Videos

Regulation