Marketing
What really makes a brand in regulated gambling?
Building a brand that truly stands out in the heavily regulated and over-saturated gambling sector is no mean feat. iGB met up with three industry experts in the form of Casumo CEO Francesco Postiglione, former 888 Holdings CEO Itai Pazner and ex-SIS head of marketing Paul Rees to delve into what really makes a hit brand these days.
By James Swann-Phillips
