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LeoVegas global marketing head Lindahl exits

| By Robert Fletcher
Niklas Lindahl, global chief marketing officer at LeoVegas Group, has stepped down from his role with the operator.
LeoVegas Lindahl marketing

Lindahl exits LeoVegas after almost six years with the business, serving in various roles since joining in April 2018.

He started out as managing director for Italy before becoming head of MGA markets and general manager for Europe and North America. He took on his most senior role of global chief marketing officer in August 2021.

Prior to joining LeoVegas, Lindahl worked as head of international development at Gruppo DigiTouch. He also served as CEO of Optimized Group as well as country manager for Italy at Just Search Italy and key account manager at NetBooster Sweden.

Announcing his exit from LeoVegas in a LinkedIn post, Lindahl paid tribute to his colleagues at the operator.

“Thank you for the most amazing five years in my career; it has been a great ride,” Lindahl said. “I will miss you all. LeoVegas is a one-of-a-kind company and having worked there has been a privilege.”

“Gustaf Hagman (LeoVegas CEO), thank you for giving me the chance to enter the industry. Thank you for showing me what leadership is all about. You are a true example to us all. I will miss you.”

LeoVegas set for busy 2024

Lindahl leaves LeoVegas at a busy time for the operator following several developments in recent months.

In August, LeoVegas partnered MGM Resorts International to roll out the BetMGM brand in the UK. The platform utilises LeoVegas technology and platform. LeoVegas was acquired by MGM Resorts in September 2022  for $604m.

Meanwhile, LeoVegas in September last year also completed its acquisition of a majority stake in games developer Push Gaming

Late last year, LeoVegas also announced its return to the Netherlands with the launch of its new Dutch-facing website. LeoVegas.nl offers a range of online casino games, live casino and sports betting.

The launch comes after LeoVegas secured a new licence in the country in July through its LeoVegas Gaming business.

LeoVegas previously operated in the Netherlands before the country regulated its online gambling market. The legal Dutch market launched on 1 October 2021. LeoVegas announced it would be halting activities in the country just days before the market opened. 

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