Brazil
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How technology will shape LatAm’s World Cup betting boom
The 2026 World Cup will be the first in which Brazilian punters can legally bet on their national team, creating a huge opportunity for operators in Latin America’s newly regulated giant. Mateo Lenoble, Kambi’s head of sales in LatAm, explains why Kambi’s move to 100% AI-powered trading could prove a game-changer for operators across the region.
By Richard Mulligan
- Interviews
