Marketing & affiliates

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Affiliates and media lead US gambling search rankings

With regulated US betting and gaming in its infancy, players searching for odds and information have helped affiliates and media sites lead the way in online search rankings, with the likes of CBS Sports and ESPN among the most-returned sites.

By iGB Editorial Team

31 Jan 2019 – Data

Casino & games

NFL signs Caesars as first casino sponsor

03 Jan 2019 – News

Marketing & affiliates

Bookmaker of the year

03 Jan 2019 – Data

Marketing & affiliates

Tennis integrity body proposes streaming and sponsorship ban

20 Dec 2018 – News

Marketing & affiliates

Ease of access key for effective RG tools, GambleAware says

19 Dec 2018 – News

Lottery

Using good causes to justify bad numbers

14 Dec 2018 – Analysis

Marketing & affiliates

bwin expands partnership with German FA

31 Jan 2019 – News

Marketing & affiliates

FanDuel plans US advertising push with Fresh8

30 Jan 2019 – News

Online casino Promoted

How screen usage habits inform Soft2Bet’s casino design

2 days ago

Marketing & affiliates

Special LAC e-zine: Affiliates under pressure

29 Jan 2019 – Reports

Horse racing

Paddy Power tops UK gambling search rankings

28 Jan 2019 – Data

Marketing & affiliates

Mobile sportsbook MoPlay seals Hertha BSC partnership

23 Jan 2019 – News

Payments Promoted

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

Sportradar launches sports betting marketing service

16 Jan 2019 – News

Marketing & affiliates

Coral cleared over World Cup advertising complaint

09 Jan 2019 – News

Marketing & affiliates

MGM-GVC’s US joint venture named Roar Digital

09 Jan 2019 – News

In-depth

Sponsorship

What does the future hold for English football’s gambling sponsorships?

Shirt deals ending, a new football regulator and warnings to white labels have threatened to disrupt gambling sponsorships in English football.

01 May 2025 – Analysis

Strategy

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

04 Apr 2025 – In-depth

Regulation

Croatia updating gambling laws to tackle black market, experts say

24 Mar 2025 – In-depth

Affiliates

Affiliates deserve a seat at the table

07 Feb 2025 – Opinion

iGB@ICE Sam Brown Rootz Zoe Ebling PlayAGS

Regulation

iGB@ICE: Sam Brown tells PlayAGS’ Zoe Ebling how Rootz fights against big rivals and stringent regulation

22 Jan 2025 – Videos

Sports betting

2025 predictions: Brazil to remain fluid, adopting novel betting types, sponsorships may be reviewed

10 Jan 2025 – In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

11 Oct 2024 – In-depth

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

CRM Promoted

Optimising 2025: Optimove’s chief executive officer on a year full of innovation

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will […]

28 Jan 2025 – Videos

Regulation