Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

How much do sportsbooks spend on marketing and will it lead them to profit?

Russell Karp of DataArt explores how leading US sportsbooks spend their marketing dollars, examines their strategy and results and looks for a path to profitability.

By iGB Editorial Team

06 Jan 2023 – Analysis

Marketing

South Africa in focus: Not one customer but many customers

16 Dec 2022 – In-depth

Affiliates

XLMedia explores personal finance division sale

15 Dec 2022 – News

M&A

GiG to acquire AskGamblers from Catena for €45m

15 Dec 2022 – News

Affiliates

iGB Affiliate Awards shortlist revealed

14 Dec 2022 – News

Product & technology

Customer experience: What is working for operators and affiliates?

14 Dec 2022 – Analysis

Marketing & affiliates

Esportes da Sorte scores record deal with Brazil’s Goiás

06 Jan 2023 – News

Sports betting

Stake.com agrees sponsorship deals, expands streaming options for FA Cup

06 Jan 2023 – News

Sports betting Promoted

BGC highlights World Cup ad decline as Gambling Act review looms

03 Jan 2023 – News

Affiliates

Back to basics

21 Dec 2022 – Analysis

Legal & compliance

ACMA clears Sportsbet of alleged in-play betting breaches

21 Dec 2022 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing regulation

Ladbrokes first to fall foul of ban on Premier League players in gambling ads

21 Dec 2022 – News

Marketing & affiliates

KSA warns operators for targeting young adults with loyalty schemes

20 Dec 2022 – News

Sports betting

Stopping the churn: User retention after big tournaments

19 Dec 2022 – Interviews

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos