Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

ASA raps Lottoland over “misleading” search engine adverts

Great Britain’s Advertising Standards Authority (ASA) has ruled three online search engine adverts run by lottery betting operator Lottoland breached its rules and regulations.

By Robert Fletcher

27 Oct 2022 – News

Marketing & affiliates

Asia’s me88 pins down partnership with MMA superstar McGregor

18 Oct 2022 – News

Marketing & affiliates

Dutch regulator warns operators over use of “role models” in gambling ads

17 Oct 2022 – News

Marketing & affiliates

Philadelphia 76ers extend partnership with Greenwood Gaming

14 Oct 2022 – News

M&A

Seven Star Digital acquires Moneta Communications

14 Oct 2022 – News

Marketing & affiliates

Kindred to donate shirt sponsorship space to Safer Gambling Week

13 Oct 2022 – News

Responsible gambling

Safer Gambling Week generates 30 million social media impressions

26 Oct 2022 – News

Strategy

Ontario report

26 Oct 2022 – Reports

Sports betting Promoted

Swedish industry calls on new gambling minister to break up Svenska Spel

25 Oct 2022 – News

Marketing & affiliates

Caesars secures marketing partnership with Hollywood star Vince Vaughn

25 Oct 2022 – News

Affiliates

Nominations open for iGB Affiliate Awards

21 Oct 2022 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

Australian broadcasters ruled to have breached gambling advertising regulations

21 Oct 2022 – News

Affiliates

Twitch enforces unregulated casino ban, shies away from detailed criteria

20 Oct 2022 – News

M&A

Playmaker moves into igaming affiliation with $31.2m Wedge Traffic acquisition

18 Oct 2022 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos