Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Diversifying content in the live betting market

The concept of making betting content live and accessible has seeped into every aspect of the betting world, creating opportunities for operators to expand into esports, live casino games and more.

By Marese O'Hagan

18 Jul 2022 – In-depth

People moves

Gambling.com Group hands senior investor relations role to McGough

12 Jul 2022 – News

Marketing & affiliates

FDJ scores partnership with Paris Saint-Germain

12 Jul 2022 – News

Marketing regulation

Netherlands to ban all broadcast ads from 1 January

11 Jul 2022 – News

Marketing & affiliates

Digitain names footballing icon Figo as brand ambassador

11 Jul 2022 – News

People moves

Gambling.com Group appoints Michael Quartieri to board

08 Jul 2022 – News

Casino

MGM Resorts and BetMGM extend sponsorship deal with MLB

15 Jul 2022 – News

Marketing

FanDuel appoints new creative agency for online casino

15 Jul 2022 – News

Online casino Promoted

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

iGB Live! 2022 sets new attendance record

14 Jul 2022 – News

Marketing regulation

RAiG: omission of affiliate licensing from GB reforms was ‘expected’

14 Jul 2022 – News

Marketing & affiliates

NFL’s Bengals score partnership with Betfred

14 Jul 2022 – News

Payments Promoted

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Legal

Dutch advertisers must prove online ads can’t reach under-24s

14 Jul 2022 – News

Online sports betting

BallyBet launches in New York six months after initial approvals

13 Jul 2022 – News

Marketing & affiliates

MGM Resorts scores partnership with MLB Players Association

13 Jul 2022 – News

In-depth

Marketing & affiliates

The pros and cons of capped wagering requirements on UK bonuses

Martyn Hannah, co-founder of casino comparison site, Comparasino, assesses the impact of the Gambling Commission’s decision to limit wagering requirements to 10x the stake.

23 Jun 2025 – Opinion

Marketing regulation

Can Brazil push back against looming gambling ad restrictions?

03 Jun 2025 – In-depth

Sponsorship

What does the future hold for English football’s gambling sponsorships?

01 May 2025 – Analysis

Strategy

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

04 Apr 2025 – In-depth

Regulation

Croatia updating gambling laws to tackle black market, experts say

24 Mar 2025 – In-depth

Affiliates

Affiliates deserve a seat at the table

07 Feb 2025 – Opinion

Regulation

iGB@ICE: Sam Brown tells PlayAGS’ Zoe Ebling how Rootz fights against big rivals and stringent regulation

22 Jan 2025 – Videos

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

CRM Promoted

Optimising 2025: Optimove’s chief executive officer on a year full of innovation

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will […]

28 Jan 2025 – Videos