Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

MLB’s Brewers score sponsorship deal with Potawatomi Hotel & Casino

Major League Baseball (MLB) franchise the Milwaukee Brewers has entered into a multi-year sponsorship agreement with the Potawatomi Hotel & Casino in Wisconsin.

By Robert Fletcher

21 Mar 2022 – News

Marketing & affiliates

Kings Entertainment eyes LatAm growth with Balesia partnership

16 Mar 2022 – News

Marketing & affiliates

Stake.com links up with motorsports’ Fittipaldi brothers

15 Mar 2022 – News

Marketing & affiliates

Gambling ads on IP-infringing sites halved in 2021

10 Mar 2022 – News

Marketing & affiliates

NHL signs OLG’s Proline+ as first Canadian sportsbook partner

10 Mar 2022 – News

Marketing & affiliates

ASA bans “misleading” Paddy Power radio ad

09 Mar 2022 – News

Legal & compliance

KSA report reveals Dutch ad spike

18 Mar 2022 – News

Gaming

Snooker legend Ronnie O’Sullivan to appear at ICE London 2022

18 Mar 2022 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Marketing regulation

Dutch minister promises to “make every effort” to bring in stricter ad laws

18 Mar 2022 – News

Marketing & affiliates

French regulator orders Winamax to withdraw advertising campaign

18 Mar 2022 – News

Marketing & affiliates

Parimatch remains partnered with Chelsea despite suspension reports

18 Mar 2022 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

Rush Street Interactive signs NBA great Noah as brand ambassador

17 Mar 2022 – News

Affiliates

iGB Affiliate London 2022 to be “the most international edition on record”

16 Mar 2022 – News

Compliance

GiG extends Africa-facing compliance partnership with Betway

16 Mar 2022 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos