Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Abios founder Fröberg on the esports specialist’s Kambi combination

Abios’ decision to sell to sports betting provider Kambi for SEK270m (£22.6m/€26.4m/$31.1m) highlights the esports vertical’s emergence as a key growth channel for the gaming industry. But as the esports betting market becomes more crowded, can the sportsbook supplier’s acquisition of the data specialist help it stand out?

By Marese O'Hagan

20 Sep 2021 – Interviews

Sustainable Gambling

Betting ad complaints in Australia decline in 2020

15 Sep 2021 – News

Marketing & affiliates

78% of iGB Live! and iGB Affiliate attendees to be “decision-makers”

14 Sep 2021 – News

Sponsorship

Hibernian defends new Marsbet sponsorship deal

14 Sep 2021 – News

Marketing

WynnBet opens luxury lounge at New York Jets’ stadium

14 Sep 2021 – News

Lottery

Mido Lotto app to expand to seven states

14 Sep 2021 – News

Marketing

Dutch gaming regulator and media watchdog agree advertising protocol

17 Sep 2021 – News

Marketing

Caesars expands partnership with Indianapolis Colts

17 Sep 2021 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Strategy

iGB Live! and iGB Affiliate registrations jump 40% after quarantine lift

17 Sep 2021 – News

Marketing

PointsBet builds profile in Texas through Austin FC partnership

16 Sep 2021 – News

Affiliates

Raketech eyes presence across US after QM Media deal completes

16 Sep 2021 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

RSI announces CityCasts local podcast launches across US

15 Sep 2021 – News

Marketing

Delasport renews Balkan League naming rights deal

15 Sep 2021 – News

Marketing & affiliates

Betano named as new FC Porto betting sponsor

15 Sep 2021 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos