Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Money spent on gambling ads increases in the US

Nielsen: US betting and igaming TV ad spend rockets to $153.6m in Q1

A report by television data collection company Nielsen has found that the money spent on advertising online gambling on television has soared in the last three years.

By Nosa Omoigui

05 May 2021 – News

Affiliates

Better Collective confirms addition of former NetEnt CEO Hillman to board

26 Apr 2021 – News

Regulation

Irish senators urge minister to bring in ad restrictions

23 Apr 2021 – News

Esports

Esports Entertainment to sponsor CS:GO tournament

23 Apr 2021 – News

esports betting

The importance of education in esports betting

23 Apr 2021 – News

Management

GiG CEO Richard Brown on Germany, Netherlands and US expansion

05 May 2021 – In-depth

Marketing

32Red scores extension to Rangers sponsorship deal

05 May 2021 – News

Sports betting Promoted

Penn National to launch proprietary game studio with HitPoint Studios acquisition

04 May 2021 – News

Marketing & affiliates

BtoBet to sponsor North Macedonian football club

30 Apr 2021 – News

Sponsorship

BetRivers becomes betting partner of Indy Eleven soccer team

30 Apr 2021 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

Betclic to sponsor Ligue Nationale de Rugby Top 14 competition

29 Apr 2021 – News

Marketing & affiliates

DraftKings to enter distribution deal with Dan Le Batard Show owner Meadowlark

28 Apr 2021 – News

Full year results

XLMedia returns to profit despite revenue decline in 2020

28 Apr 2021 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos