Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

XLMedia expects $11.5m in 2020 EBITDA as Google demotion recovery begins

Affiliate business XLMedia expects to deliver revenue of approximately $54.4m (£39.8m/€44.8m) for the full year 2020, down 31.7% year-on-year, with adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) down 65.7% at $11.5m.

26 Jan 2021 – News

People moves

Svenska Spel selects Törn to lead digital marketing transformation

18 Jan 2021 – News

Marketing & affiliates

Affiliate Monitor: January 2021

17 Jan 2021 – Reports

Sponsorship

PlayUp sponsors NHL’s New Jersey Devils

15 Jan 2021 – News

Land-based casino

Penn National Gaming integrates loyalty program with Choice Hotels

13 Jan 2021 – News

Esports

HyperX extends naming rights deal at Las Vegas esports arena

13 Jan 2021 – News

Marketing

Olympic skater Sven Kramer becomes Nederlandse Loterij ambassador

26 Jan 2021 – News

Marketing

PointsBet appoints NBA legend Shaquille O’Neal as brand ambassador

25 Jan 2021 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

People moves

Soft2Bet appoints Pablo Ferreira as marketing chief

22 Jan 2021 – News

Sponsorship

NHL partners Tipsport in Czech Republic and Slovakia

22 Jan 2021 – News

Marketing & affiliates

GiG to provide compliance tool to Nano Casino

21 Jan 2021 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

M&A

Acroud closes PMG deal to enhance B2B and media capabilities

20 Jan 2021 – News

Sports betting

Virginia Lottery awards 26 sports betting vendor licences

19 Jan 2021 – News

Marketing regulation

JDigital and media association AMI appeal Spanish ad restrictions

19 Jan 2021 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos