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Lottery

Crown Resorts to launch online lottery product

Australia-based casino operator Crown Resorts is planning to launch an online lottery betting product through its internet sports betting arm CrownBet. According to the Australian Financial Review newspaper, ‘CrownLotto’ could go live as early as this week, as Crown seeks to compete with Lottoland and its expanding presence in the Australian market. Lottoland launched in […]

By iGB Editorial Team

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

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