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Betr Levy
Online gaming Posts

Invisible friction: why players leave without complaining

A new industry report by Games Valley outlines the operational irritations that can quietly damage trust, break emotional continuity, disrupt session flow and permanently alter player behaviour – and what operators can do to address the issues. In this guest article, Ariel Reem, CEO at Games Valley, gives iGamingBusiness his timely perspective.

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

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