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Marketing

From acquisition to retention: Inside mr.Booster’s full-cycle approach

Working with separate marketing providers can leave iGaming operators coordinating multiple workflows and missing opportunities to convert the audiences they attract. Leonid Pudov, chief executive of mr.Booster, explains that bringing specialist teams and technology into one operation can improve coordination, strengthen campaign performance and help operators get more from their marketing budgets.

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

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