Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

A guide to white label gaming: Part two

In the second part of his masterclass on running white label operations, Denis Lukovkin of iGaming content and software provider Innovaventis outlines how a newly launched brand can gain traction, and customers, in a crowded industry

By iGB Editorial Team

08 Mar 2019 – Analysis

Casino & games

UK regulator reports dip in problem gambling in 2018

04 Mar 2019 – News

Marketing & affiliates

Betfred pens title sponsorship deal with golf’s British Masters

01 Mar 2019 – News

Legal & compliance

Betfair escapes ASA punishment over TV advert

28 Feb 2019 – News

Marketing & affiliates

PGA Tour opens sponsorship to gambling companies

28 Feb 2019 – News

Legal & compliance

Svenska Spel tipped for success in regulated Swedish market

28 Feb 2019 – Analysis

Marketing & affiliates

Melbourne Victory cuts ties with sponsor over betting links

08 Mar 2019 – News

Casino & games

New York City FC pens strategic deal with Mohegan Sun

07 Mar 2019 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Legal & compliance

ASA: Curbing the appeal

07 Mar 2019 – Analysis

Legal & compliance

Swedish court rules Spelpaus cannot be overruled

05 Mar 2019 – News

Legal & compliance

Melbourne Victory drops shirt sponsor over betting links

05 Mar 2019 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

Best bookmaker for social media

05 Mar 2019 – Data

Bingo

Are operators ignoring their most valuable players?

05 Mar 2019 – Analysis

Marketing & affiliates

ESPN launches daily sports betting show

04 Mar 2019 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos