Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Dutch media giant considers legal challenge against ad ban

Dutch media giant Talpa is “investigating” the possibility of a legal challenge against the wide-ranging ad ban that is set to come into effect in the Netherlands at the start of next year.

By Daniel O'Boyle

22 Aug 2022 – News

Affiliates

Acquisitions boost Raketech in Q2 but regulations lead to organic decline

17 Aug 2022 – News

Marketing & affiliates

AS Monaco scores Japan-facing deal with Casino Secret

16 Aug 2022 – News

Marketing & affiliates

Team of rivals

16 Aug 2022 – Interviews

Marketing & affiliates

888 to cut investment for non-core brands after market review

15 Aug 2022 – News

Marketing technology

Now it’s personal: how tech can ‘humanise’ VIP schemes

12 Aug 2022 – Opinion

Marketing & affiliates

Inter Milan scores regional partnership with China-facing HTH

22 Aug 2022 – News

Marketing & affiliates

Leadstar Media lands igaming affiliate licence in West Virginia

22 Aug 2022 – News

Sports betting Promoted

How social gaming set Bryan Bennett up to succeed at Betfred

22 Aug 2022 – Interviews

Legal

European Commission extends standstill for Belgian ad ban

19 Aug 2022 – News

Sports betting

Penn exercises options to acquire remainder of Barstool

18 Aug 2022 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Quarterly results

Catena Media scales back strategic investments in “challenging” Q2

18 Aug 2022 – News

Sportsbook

Why MaximBet is more than a sum of its parts

17 Aug 2022 – Interviews

Marketing & affiliates

Stake.com dodges Indian football sponsorship ban with media-led deal

17 Aug 2022

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos