Marketing & affiliates

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Marketing & affiliates

Balance of power: The advertising paradox

With countries in Europe tightening gambling advertising laws, key jurisdictions are looking to strike a balance between marketing and attending to safer gambling measures. Marese O’Hagan discusses how operators in those jurisdictions face the challenge of how to market both effectively and lawfully.

By Marese O'Hagan

– In-depth

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Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

– Data

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partnermatrix
Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

– Videos

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