Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

PointsBet partners with NBC for NBA telecast

BetPlay scores Colombia-facing betting deal with NBA

Sports betting operator BetPlay has entered into a deal with the National Basketball Association (NBA) in Colombia, which will see BetPlay named as its official betting partner.

By Marese O'Hagan

14 Jan 2022 – News

Marketing & affiliates

Caesars signs NHL legend Lundqvist to support NY mobile betting launch

10 Jan 2022 – News

Marketing & affiliates

888sport enters Germany’s Bundesliga with RB Leipzig deal

10 Jan 2022 – News

Marketing & affiliates

Gambling.com Group and Better Collective set for NY affiliate launches

07 Jan 2022 – News

M&A

SharpLink acquires FourCubed assets for $8.2m

07 Jan 2022 – News

Marketing & affiliates

FanDuel scores betting partnership with NFL’s Bills

07 Jan 2022 – News

Sponsorship

Betsson becomes the official sponsor of Colo Colo in 2022

14 Jan 2022 – News

Sponsorship

Caesars becomes exclusive partner of Michigan State University sports

13 Jan 2022 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Marketing & affiliates

Onscreen action: How broadcasting and betting intersect

12 Jan 2022 – Analysis

M&A

Playmaker strengthens LatAm coverage with $1.7m Cracks acquisition

11 Jan 2022 – News

Marketing & affiliates

FanDuel extends betting partnership with golf’s PGA Tour

11 Jan 2022 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

M&A

Flutter completes Tombola acquisition

11 Jan 2022 – News

Marketing & affiliates

Dekker: More research is needed before introducing sweeping ad ban

10 Jan 2022 – News

Sports betting

PointsBet agrees partnership with NHL Alumni Association

10 Jan 2022 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos