Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Codere nets LatAm-facing deal with Real Madrid

Spain, Italy and Latin America-focused gaming company Codere has entered into a partnership with Real Madrid, that will see it become the club’s official bookmaker in Latin America until June 2026.

By Marese O'Hagan

14 Oct 2021 – News

Marketing & affiliates

Betfred extends sponsorship deal with Super League Europe

08 Oct 2021 – News

Marketing & affiliates

Sword Media purchases 50% stake in affiliate business Apps4 Web Media

07 Oct 2021 – News

Casino

Registration opens for ICE London 2022

07 Oct 2021 – News

Marketing & affiliates

Betano expands into fantasy sports with Scout Gaming deal

07 Oct 2021 – News

Sponsorship

Fubo Gaming signs Cleveland Cavaliers as first NBA partner

07 Oct 2021 – News

Marketing & affiliates

Liga Stavok scores regional deal with AS Monaco

14 Oct 2021 – News

Marketing & affiliates

Tipos extends partnership with Slovakian Olympic and Sports Committee

14 Oct 2021 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Sports betting

DraftKings becomes official NHL betting, fantasy and igaming partner

13 Oct 2021 – News

Marketing & affiliates

UK’s ASA reprimands Napoleon Casinos over “unlimited gambling” ad claim

13 Oct 2021 – News

Marketing & affiliates

Betano supports Chile expansion with Deportes La Serena partnership

12 Oct 2021 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

Evolution goes live with Janshen-Hahnraths in the Netherlands

11 Oct 2021 – News

Lottery

Dekker: Lottery marketing on mental health site “raises questions”

11 Oct 2021 – News

Marketing & affiliates

Betway furthers tennis links with Stockholm Open sponsorship

11 Oct 2021 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos