Marketing & affiliates

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Market Monitor: omnichannel comes of age

With several US gaming giants already leveraging its potential, this edition of the Market Monitor looks at the present, the second coming and the future of omnichannel in these markets

By iGB Editorial Team

05 Oct 2021 – In-depth

People moves

SharedPlay hires Playtech’s Turbatu as new CTO

29 Sep 2021 – News

Marketing & affiliates

Strendus scores Mexico-facing partnership with Spain’s LaLiga

29 Sep 2021 – News

Marketing & affiliates

MaximBet offers NIL deal to female college athletes in Colorado

28 Sep 2021 – News

People moves

Playmaker appoints RedBird Capital’s Musicco to board

28 Sep 2021 – News

People moves

BetMGM appoints MMA reporter Ariel Helwani as brand ambassador

27 Sep 2021 – News

Marketing & affiliates

PointsBet pens multi-year extension with PGA Tour

05 Oct 2021 – News

Marketing & affiliates

OlyBet nets regional partnership with ACF Fiorentina

05 Oct 2021 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Marketing regulation

Dutch trade bodies publish new voluntary code of conduct for ads

04 Oct 2021 – News

Platform

AmAff launches Props.com media hub

30 Sep 2021 – News

Marketing & affiliates

PointsBet Canada partners Daily Faceoff and Nation Network

30 Sep 2021 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

M&A

B90 to acquire Performance Media affiliate assets

30 Sep 2021 – News

Marketing

Entain launches digital shops across UK and Europe

29 Sep 2021 – News

Product & technology

4thePlayer founder Ash exits Gaming Realms board following content deal

29 Sep 2021 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos