Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Path to Profitability: The forces evolving US sportsbook marketing

The early stages of US sports betting have seen operators leverage significant advertising budgets as they expand from state to state, aided by a welcoming media market. iGB examines what is helping operators maximise returns from this heavy spending.

By iGB Editorial Team

12 Mar 2021 – Analysis

Casino & games

Bally’s launches campaign to support proposed $650m Virginia casino

09 Mar 2021 – News

DFS

Blitzpools fantasy platform signs up Indian cricket brand ambassadors

08 Mar 2021 – News

Marketing regulation

Spanish Supreme Court rejects AMI’s ad restrictions appeal

08 Mar 2021

Marketing

Bally’s scores sports betting partnership with NBA

05 Mar 2021 – News

Esports

Esports Entertainment scores partnerships with New England sports teams

04 Mar 2021 – News

Affiliates

Rightlander.com rolls out new pay-per-click monitoring tool

12 Mar 2021 – News

M&A

Spiffbet completes Manisol acquisition

12 Mar 2021 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Marketing & affiliates

Sports IQ and IGT announce Playsports platform partnership

11 Mar 2021 – News

Sustainable Gambling

APPG calls for end to gambling sponsorship of daytime televison

11 Mar 2021 – News

Marketing & affiliates

DT9 Media pens marketing compliance deal with GiG

11 Mar 2021 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

CSR

Entain announces football club grants and US RG initiatives

10 Mar 2021 – News

Marketing

888 scores new partnership with Shamrock Rovers

10 Mar 2021 – News

Online casino

Belgian and Dutch regulators sign memorandum of understanding

10 Mar 2021 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos