The World Cup may be over, but the challenge of retaining players is only just beginning. Alex Quigley, head of commercial at 1X2 Network, says that operators who use the right football-themed casino content can sustain engagement, reduce churn and maximise the value of the tournament’s record traffic.
As esports betting continues to grow, iGB speaks to Oddin.gg co-founder and managing director Marek Suchar about how the provider is taking the lead in educating regulators and addressing misconceptions in a bid to shape the industry’s future.
Off-peak downtime is not a small problem, warns Logifuture‘s CBDO Niccolo Cassettari, who has set out to build solutions that tackle the challenge. “It’s not about creating engagement around the big games, it’s about keeping the users engaged the other 20 hours of the day,” he says. He talks about what Logifuture is doing to […]
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