Lessons from the customer
With turnover rising to SEK1.07bn in the first quarter of 2019, AB Trav och Galopp (ATG) has made a major splash in the newly regulated Swedish igaming market. Some of the key staff behind the launch of its new multi-vertical offering explain how a customer-focused development process allowed the operator to establish itself as the country’s early market leader.
By iGB Editorial Team
– Analysis
