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SEO: Quick tips to keep your backlink profile safe

Negative SEO attacks are part and parcel of life as an igaming operator, affiliate or network, but there are processes and tools igaming companies can use to protect their brands against such attacks, writes Luke Ormerod, director of search media specialist Blueclaw.  “Sometimes success can breed jealousy – and that can result in some ugly outcomes.In […]

By iGB Editorial Team

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

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